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Title details for Small Is the New Big by Seth Godin - Available

Small Is the New Big

by Seth Godin
Seth Godin
Audiobook
Listen to a sample Listen to a sample
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English