- Available now
- New eBook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- See all
- Available now
- New audiobook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- See all
May 1, 2004
A slapdash mix of insight, jargon, common sense, inspiration and hooey, Godin's follow up to last year's Purple Cow argues that the way to make any product a bestseller is to couple it with"a feature that the consumer might be attracted to" whether or not she really needs it or wants it."If it satisfies consumers and gets them to tell other people what you want them to tell other people, it's not a gimmick," he argues."It's a soft innovation." An entrepreneur, lecturer and monthly columnist for Fast Company, Godin knows his business history, and his book bursts with interesting case studies that define"free prize" thinking: e.g. Apple's iPod, Chef Boyardee's prehistoric pasta, AOL's free installation CDs. One of the problems with the book, however, is that its insistent use of needless jargon ("free prize,""purple cow,""edgecraft") clouds complicated issues and lumps dissimilar processes together."Fix what's broken," Godin advocates on one page."Inflame the passionate," he declares on another. Both of these ideas could certainly lead to business improvements, but they hardly use the same methods. Like Godin's last book, this volume reads like a sugar rush--fast and sweet--and this may propel the author back onto the bestseller lists. To help jumpstart his sales, Portfolio will be packaging the first few thousand copies of the book inside cereal boxes. Now that's quite a gimmick--er, soft innovation.
Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again.
The OverDrive Read format of this ebook has professional narration that plays while you read in your browser. Learn more here.
Your session has expired. Please sign in again so you can continue to borrow titles and access your Loans, Wish list, and Holds pages.
If you're still having trouble, follow these steps to sign in.
Add a library card to your account to borrow titles, place holds, and add titles to your wish list.
Have a card? Add it now to start borrowing from the collection.
The library card you previously added can't be used to complete this action. Please add your card again, or add a different card. If you receive an error message, please contact your library for help.